Mumbai, India – July 7, 2025 – Khetika, a Mumbai-based healthy food startup, has raised $18 million (approximately ₹153 crore) in a significant funding round led by Narotam Sekhsaria Family Office and Anicut Capital. The investment, which also saw participation from existing investors like Incofin India Progress Fund, Rajasthan Gum Pvt. Ltd., and Shree Ram India Gums Ltd., marks a pivotal moment for the company as it aims to redefine India’s clean-label food market. With plans to expand geographically, launch new products, and enter international markets, Khetika is poised to capitalize on the growing demand for nutritious, preservative-free foods.
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A Strategic Funding Boost
Primary and Secondary Capital Breakdown
The funding round comprises 70% primary capital, which will directly fuel Khetika’s growth initiatives, while the remaining 30% consists of secondary funds, providing liquidity to early investors. This balanced approach reflects investor confidence in Khetika’s vision while ensuring the company has the resources to scale aggressively. According to Prithwi Singh, Khetika’s co-founder and CEO, the capital will be deployed across multiple strategic areas, including brand building, manufacturing expansion, and new product development.
Investor Confidence in Clean-Label Foods
Adithya Bharadwaj, principal at Anicut Capital, emphasized the growing consumer shift toward health-focused foods. “Indian households are increasingly prioritizing clean-label products that combine nutrition, transparency, and quality. Khetika’s commitment to these values makes it a standout player in this space,” he said. The participation of prominent investors like Narotam Sekhsaria Family Office and Incofin India Progress Fund underscores the startup’s potential to lead India’s healthy food revolution.
Fueling Growth and Innovation
Expanding Manufacturing Capabilities
Khetika plans to use a significant portion of the funds to establish new manufacturing facilities across India. The company currently operates four plants, sourcing raw materials directly from farmers in 14 states, including Rajasthan, Gujarat, Punjab, Haryana, Andhra Pradesh, and Bihar. These facilities employ traditional stone-ground processes to produce preservative-free products, ensuring authenticity and quality. The new manufacturing units will enhance production capacity, enabling Khetika to meet rising demand both domestically and internationally.
Launching New Clean-Label Products
Innovation is at the heart of Khetika’s growth strategy. The startup, which already offers a diverse portfolio of batters, spices, chutneys, millet-based staples, makhana, dry fruits, and rice, plans to introduce new clean-label products tailored to evolving consumer preferences. By focusing on preservative-free, nutrient-rich offerings, Khetika aims to cater to health-conscious consumers who value transparency and sustainability in their food choices.
Strengthening Brand Presence
A key focus of the funding will be brand-building initiatives to increase Khetika’s visibility in a competitive market. The company plans to invest in targeted marketing campaigns, leveraging digital platforms and traditional media to connect with consumers. “We want to build a brand that resonates with India’s growing health-conscious demographic while staying true to our roots in traditional food practices,” Singh told
Tapping Global Opportunities
Eyeing International Markets
Khetika is setting its sights on international expansion, targeting high-demand regions like Europe, the Middle East, and the United States. “The global appetite for Indian food products is surging, but these markets demand stringent quality standards. We’re confident in our ability to deliver products that meet these expectations,” Singh said. The company’s focus on clean-label, preservative-free foods positions it well to capture a share of the global healthy food market, which is projected to grow significantly in the coming years.
Leveraging India’s Agricultural Heritage
By sourcing directly from farmers across 14 states, Khetika ensures a steady supply of high-quality raw materials while supporting India’s agricultural ecosystem. This farm-to-table approach not only guarantees freshness but also aligns with global consumer preferences for sustainable and traceable food sources. Khetika’s commitment to working closely with farmers strengthens its supply chain and enhances its appeal in international markets.
A Multi-Channel Distribution Strategy
Dominance in Kirana Stores
Khetika’s products are available through its proprietary distribution network, SuperZop, which supplies traditional kirana stores across India. These small retail outlets remain the backbone of Khetika’s sales, contributing the majority of its revenue. The company’s focus on kirana stores reflects its understanding of India’s retail landscape, where local shops play a critical role in reaching consumers in both urban and rural areas.
Quick Commerce as a Growth Driver
Quick commerce platforms, such as Blinkit, Zepto, and Swiggy Instamart, account for approximately 25% of Khetika’s sales and are its fastest-growing channel. The rise of quick commerce, fueled by increasing consumer demand for convenience, has been a game-changer for health-focused brands like Khetika. The company’s presence on major e-commerce platforms further amplifies its reach, allowing it to cater to tech-savvy urban consumers.
Financial Performance and Ambitious Goals
Strong Revenue Growth
Khetika reported a revenue of ₹247 crore in FY 2024-25, a significant jump from ₹160 crore in the previous fiscal year. This growth reflects the increasing consumer preference for healthy, clean-label foods, driven by rising disposable incomes and greater awareness of nutrition. The company’s ability to scale its operations while maintaining quality has been a key driver of its financial success.
Aiming for ₹2,000 Crore
Looking ahead, Khetika has set an ambitious target of achieving a turnover of ₹2,000 crore within the next three years. This growth will be driven by channel expansion, new product launches, and increased brand awareness. “Our focus is on building a sustainable business that delivers value to consumers, farmers, and investors alike,” Singh said. The company’s multi-pronged strategy positions it well to achieve this milestone, even in a competitive market.
Riding the Wave of India’s Healthy Food Boom
The Indian food industry is undergoing a transformation, with consumers increasingly prioritizing health, sustainability, and transparency. Factors such as rising disposable incomes, urbanisation, and the expansion of quick commerce platforms have created fertile ground for brands like Khetika. According to industry reports, the Indian health food market is expected to grow at a CAGR of over 20% in the next five years, driven by demand for clean-label and organic products.
Khetika’s focus on preservative-free, traditionally processed foods aligns perfectly with these trends. By combining India’s rich culinary heritage with modern consumer preferences, the company is carving a niche in a market dominated by both legacy brands and new-age startups.
A Vision for the Future
Khetika’s $18 million funding round is more than just a financial milestone—it’s a testament to the growing potential of India’s healthy food sector. With plans to expand manufacturing, launch innovative products, and enter global markets, Khetika is well-positioned to lead the charge in redefining how Indians consume food. By staying true to its mission of delivering nutritious, sustainable, and authentic products, the company is not only empowering consumers but also uplifting farmers and strengthening India’s position in the global food industry.
As Khetika embarks on its next phase of growth, all eyes will be on how it navigates the challenges of scaling while maintaining its commitment to quality and transparency. For now, this Mumbai-based startup is proving that healthy food can be both a business success and a force for positive change.
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Last Updated on Thursday, July 10, 2025 2:39 pm by Swayam Sharma
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