Top 10 SaaS Startups for Software in india

The Software as a Service (SaaS) sector in India has seen remarkable growth, driven by the increasing digital transformation across industries and the rise of innovative startups. Here, we delve into the top 10 SaaS startups in India that are making waves in the software industry.

1. Freshworks

FoundersGirish Mathrubootham, Shan Krishnasamy
Key ProductsFreshdesk, Freshsales, Freshservice, Freshmarketer
Freshworks-Top 10 SaaS Startups for Software in India

Headquarters: Chennai
Founded: 2010
Founders: Girish Mathrubootham, Shan Krishnasamy

Freshworks offers a suite of products designed to improve customer engagement and employee productivity. Their flagship product, Freshdesk, is a helpdesk solution that helps businesses manage customer support. Freshworks has expanded its product line to include CRM, IT service management, and marketing automation tools.

Key Products:

  • Freshdesk
  • Freshsales
  • Freshservice
  • Freshmarketer

2. Zoho

FoundersSridhar Vembu, Tony Thomas
Key ProductsZoho CRM, Zoho Books, Zoho People, Zoho Projects
Zoho-Top 10 SaaS Startups for Software in India

Headquarters: Chennai
Founded: 1996
Founders: Sridhar Vembu, Tony Thomas

Zoho is one of the pioneers in the SaaS industry, offering a comprehensive suite of software products for businesses. Their applications range from CRM and project management to finance and HR, all integrated into the Zoho One suite.

Key Products:

  • Zoho CRM
  • Zoho Books
  • Zoho People
  • Zoho Projects

3. Icertis

FoundersSamir Bodas, Monish Darda
Key ProductsIcertis Contract Management
Icertis-Top 10 SaaS Startups for Software in India

Headquarters: Pune
Founded: 2009
Founders: Samir Bodas, Monish Darda

Icertis specializes in contract lifecycle management (CLM) software. Their platform helps enterprises manage contracts efficiently, ensuring compliance and optimizing the contracting process through advanced analytics and AI.

Key Products:

  • Icertis Contract Management

4. Druva

FoundersJaspreet Singh, Milind Borate
Key ProductsDruva Cloud Platform, Druva inSync, Druva Phoenix
Druva-Top 10 SaaS Startups for Software in India

Headquarters: Pune
Founded: 2008
Founders: Jaspreet Singh, Milind Borate

Druva provides cloud data protection and management solutions. Their products are designed to simplify data backup, recovery, and archiving across diverse IT environments, including cloud, data centers, and endpoint devices.

Key Products:

  • Druva Cloud Platform
  • Druva inSync
  • Druva Phoenix

5. Chargebee

FoundersKrish Subramanian, Rajaraman Santhanam, Saravanan KP, Thiagarajan T
Key ProductsChargebee Subscription Management, Chargebee Revenue Management
Chargebee-Top 10 SaaS Startups for Software in India

Headquarters: Chennai
Founded: 2011
Founders: Krish Subramanian, Rajaraman Santhanam, Saravanan KP, Thiagarajan T

Chargebee offers a subscription billing and revenue management platform. It helps SaaS businesses automate recurring billing, manage subscriptions, and streamline revenue operations, allowing for better financial decision-making.

Key Products:

  • Chargebee Subscription Management
  • Chargebee Revenue Management

6. Innovaccer

FoundersAbhinav Shashank, Sandeep Gupta, Kanav Hasija
Key ProductsInnovaccer Health Cloud
Innovaccer-Top 10 SaaS Startups for Software in India

Headquarters: Noida
Founded: 2014
Founders: Abhinav Shashank, Sandeep Gupta, Kanav Hasija

Innovaccer focuses on healthcare data integration and analytics. Their platform aggregates data from various sources to provide actionable insights, improving patient care and operational efficiencies in healthcare organizations.

Key Products:

  • Innovaccer Health Cloud

7. Postman

FoundersAbhinav Asthana, Ankit Sobti, Abhijit Kane
Key ProductsPostman API Platform
Postman-Top 10 SaaS Startups for Software in India

Headquarters: Bengaluru
Founded: 2014
Founders: Abhinav Asthana, Ankit Sobti, Abhijit Kane

Postman is a collaborative platform for API development. It simplifies the process of creating, testing, and managing APIs, making it a favorite tool among developers for its robust features and user-friendly interface.

Key Products:

  • Postman API Platform

8. Whatfix

FoundersKhadim Batti, Vara Kumar
Key ProductsWhatfix Digital Adoption Platform
Whatfix-Top 10 SaaS Startups for Software in India

Headquarters: Bengaluru
Founded: 2014
Founders: Khadim Batti, Vara Kumar

Whatfix offers a digital adoption platform that helps organizations create in-app guidance and interactive walkthroughs for their software applications. This enhances user onboarding, training, and support, leading to improved productivity and software utilization.

Key Products:

  • Whatfix Digital Adoption Platform

9. CleverTap

FoundersSunil Thomas, Anand Jain, Suresh Kondamudi
Key ProductsCleverTap Engagement Suite
CleverTap-Top 10 SaaS Startups for Software in India

Headquarters: Mumbai
Founded: 2013
Founders: Sunil Thomas, Anand Jain, Suresh Kondamudi

CleverTap provides a customer engagement and retention platform powered by machine learning. It helps businesses understand user behavior and deliver personalized experiences through targeted campaigns, push notifications, and in-app messaging.

Key Products:

  • CleverTap Engagement Suite

10. Agile CRM

FoundersManohar Chapalamadugu
Key ProductsAgile CRM
Agile CRM-Top 10 SaaS Startups for Software in India

Headquarters: Hyderabad
Founded: 2013
Founders: Manohar Chapalamadugu

Agile CRM offers an all-in-one customer relationship management solution for small and medium-sized businesses. It combines sales automation, marketing automation, and customer service tools in a single platform to streamline business processes.

Key Products:

  • Agile CRM

FAQs about SaaS startups in India, along with their answers:

FAQs about SaaS Startups in India

1. What is a SaaS startup?

Answer: A SaaS startup refers to a company that provides software applications via the internet on a subscription basis. These companies host and manage the software centrally, allowing customers to access the application through a web browser without needing to install or maintain it locally.

2. Why are SaaS startups popular in India?

Answer: SaaS startups in India have gained popularity due to several factors:

  • Cost-effectiveness: SaaS models eliminate the need for upfront investments in hardware and software, making them accessible to businesses of all sizes.
  • Scalability: SaaS platforms can easily scale according to the needs of growing businesses, providing flexibility.
  • Global market reach: The internet-based delivery model allows Indian SaaS startups to serve customers globally from a centralized location.

3. What are some challenges faced by SaaS startups in India?

Answer: SaaS startups in India encounter challenges such as:

  • Competition: The market is competitive with both domestic and international players.
  • Customer acquisition: Educating potential customers about the benefits of SaaS over traditional software models can be challenging.
  • Data security: Ensuring robust data security and compliance with international standards is crucial, especially when serving global clients.

4. How do SaaS startups in India innovate?

Answer: SaaS startups innovate by:

  • Advanced technology: Leveraging technologies like AI, machine learning, and blockchain to enhance their products.
  • Customer-centric approach: Focusing on understanding and meeting customer needs through continuous feedback and iteration.
  • Integration: Offering seamless integrations with other software and platforms to enhance usability and functionality.

5. What are the advantages of using SaaS products from Indian startups?

Answer: Some advantages include:

  • Cost-effectiveness: Typically, SaaS products offer subscription-based pricing models that are more affordable than traditional software licenses.
  • Accessibility: SaaS products can be accessed from anywhere with an internet connection, promoting remote work and collaboration.
  • Innovation: Many Indian SaaS startups are at the forefront of innovation in their respective domains, offering cutting-edge solutions.

6. How do SaaS startups ensure data security?

Answer: SaaS startups prioritize data security by:

  • Encryption: Implementing robust encryption protocols to protect data during transmission and storage.
  • Compliance: Adhering to international data protection regulations such as GDPR and CCPA.
  • Access controls: Implementing stringent access controls and authentication mechanisms to ensure only authorized users can access sensitive data.

7. What sectors do Indian SaaS startups typically target?

Answer: Indian SaaS startups target a wide range of sectors, including:

  • CRM and Sales: Offering customer relationship management and sales automation solutions.
  • HR and Recruitment: Providing tools for human resource management and talent acquisition.
  • Finance and Accounting: Delivering financial management and accounting software.
  • Healthcare and Education: Developing solutions tailored to healthcare providers and educational institutions.

8. How do SaaS startups contribute to digital transformation?

Answer: SaaS startups facilitate digital transformation by:

  • Enabling agility: Providing scalable solutions that can adapt to changing business needs.
  • Enhancing efficiency: Automating processes and streamlining operations to improve productivity.
  • Driving innovation: Introducing new technologies and methodologies that modernize business practices and workflows.

9. What role does funding play in the growth of SaaS startups?

Answer: Funding plays a crucial role in the growth of SaaS startups by:

  • Supporting product development: Allowing startups to invest in research and development to enhance their offerings.
  • Expanding market reach: Facilitating marketing and sales efforts to acquire new customers and enter new markets.
  • Scaling operations: Providing the resources needed to scale infrastructure, hire talent, and improve customer support.

10. How can businesses evaluate which SaaS startup to partner with?

Answer: Businesses can evaluate SaaS startups based on:

  • Functionality: Assessing whether the software meets their specific needs and integrates with existing systems.
  • Security: Reviewing data security measures and compliance certifications.
  • Support: Evaluating the level of customer support offered, including response times and service availability.
  • Cost: Comparing pricing models and total cost of ownership (TCO) to ensure affordability and value for money.


These startups represent the innovative spirit and technological prowess of the Indian SaaS landscape. They are not only transforming their respective domains but also setting benchmarks for global SaaS companies. With their continuous growth and development, the future of SaaS in India looks promising and poised for greater achievements.

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