Key Points:
- Flipkart, owned by Walmart, has launched Flipkart IRIS, an insights platform for brands.
- Flipkart IRIS aims to provide brands with comprehensive intelligence about customer behavior to empower informed decision-making.
- The platform functions as an advanced analytics tool, offering detailed reports and unique user behavior insights.
- Benefits for brands include identifying growth opportunities, optimizing marketing campaigns, and enhancing customer engagement.
- Flipkart IRIS stands out for its ability to provide insights across different tiers of cities and socio-economic backgrounds in India.
- Sandeep Karwa, Vice President of Flipkart Ads, sees Flipkart IRIS as unlocking unprecedented growth opportunities for brands on the platform.
- The launch coincides with the growth of retail media in India’s digital landscape, indicating Flipkart’s commitment to staying at the forefront of industry trends.
Flipkart, the e-commerce behemoth under Walmart’s wing, has introduced a groundbreaking insights platform named Flipkart IRIS (Insights and Research Intelligence System). This platform aims to furnish brands with comprehensive intelligence regarding customer behavior, thereby revolutionizing decision-making processes.
Sophisticated Analytics for Enhanced Performance
Flipkart IRIS operates as an advanced analytics tool, furnishing brands with detailed reports to elevate performance across various funnels. It goes beyond conventional analytics by offering unique user behavior insights, empowering brands to understand consumers’ high-value actions for their products on the platform.
Empowering Brands for Growth
The launch of Flipkart IRIS is poised to provide a plethora of benefits to homegrown D2C and new-age brands. From identifying growth opportunities to optimizing marketing campaigns and enhancing customer engagement, the platform equips brands with actionable insights to boost sales and brand health.
Tailored Insights for Diverse Markets
What sets Flipkart IRIS apart is its ability to provide insights across different tiers of cities and socio-economic backgrounds in India. This broad reach ensures that brands can improve performance not only online but also in offline channels, catering to diverse consumer segments.
Enthusiastic Response from Flipkart
Sandeep Karwa, Vice President of Flipkart Ads, expressed optimism about Flipkart IRIS, stating, “By providing actionable insights backed by rich data, the platform is poised to unlock unprecedented growth opportunities for brands on the platform.”
Riding the Wave of Retail Media Growth
The launch of Flipkart IRIS coincides with the rise of retail media as a significant force in the digital landscape. With advertising-led monetization gaining traction, Flipkart’s move aligns with the evolving trends in digital marketing, promising substantial growth opportunities for brands in India.
Flipkart’s foray into insights provision underscores its commitment to empowering brands and fostering a data-driven approach to decision-making, ushering in a new era of growth and innovation in the e-commerce ecosystem.
