Top 10 Fintech Startups in India

fintech startup

India’s fintech sector is booming, driven by rapid digital adoption, supportive government policies, and a young, tech-savvy population. Here, we explore the top 10 fintech startups in India that are revolutionizing the financial landscape.

1. Paytm

FoundersVijay Shekhar Sharma
Core ServicesMobile wallet, UPI payments, e-commerce, banking, insurance, wealth management
Key Features– Mobile wallet and UPI payments<br>- Paytm Mall for e-commerce<br>- Paytm Payments Bank<br>- Mutual funds and insurance
Paytm-Top 10 Fintech Startups in India

Founded: 2010
Headquarters: Noida
Founders: Vijay Shekhar Sharma

Overview: Paytm started as a mobile recharge and utility bill payment platform and has evolved into a comprehensive financial services company. It offers a range of services, including mobile payments, banking, insurance, and wealth management. Paytm Payments Bank, launched in 2017, further expanded its reach into financial inclusion.

Key Features:

  • Mobile wallet and UPI payments
  • Paytm Mall for e-commerce
  • Paytm Payments Bank
  • Mutual funds and insurance

2. Razorpay

FoundersHarshil Mathur, Shashank Kumar
Core ServicesPayment gateway, business banking, payroll management, lending
Key Features– Payment gateway solutions<br>- RazorpayX for business banking<br>- Razorpay Capital for business loans<br>- Payroll and HR solutions
Razorpay-Top 10 Fintech Startups in India

Founded: 2014
Headquarters: Bengaluru
Founders: Harshil Mathur, Shashank Kumar

Overview: Razorpay is a leading payment gateway that enables businesses to accept, process, and disburse payments. It provides an integrated suite of financial services for businesses, including payment collection, payroll management, and lending.

Key Features:

  • Payment gateway solutions
  • RazorpayX for business banking
  • Razorpay Capital for business loans
  • Payroll and HR solutions

3. PhonePe

FoundersSameer Nigam, Rahul Chari, Burzin Engineer
Core ServicesDigital payments, bill payments, money transfers, online shopping
Key Features– UPI-based payments<br>- Bill payments and recharges<br>- Insurance and mutual funds<br>- Gold investment
PhonePe-Top 10 Fintech Startups in India

Founded: 2015
Headquarters: Bengaluru
Founders: Sameer Nigam, Rahul Chari, Burzin Engineer

Overview: PhonePe is one of India’s most popular digital payment platforms, leveraging the Unified Payments Interface (UPI). It offers a variety of payment solutions, including bill payments, money transfers, and online shopping.

Key Features:

  • UPI-based payments
  • Bill payments and recharges
  • Insurance and mutual funds
  • Gold investment

4. PolicyBazaar

FoundersYashish Dahiya, Alok Bansal
Core ServicesInsurance comparison and purchase
Key Features– Comparison of insurance policies<br>- Easy online purchase of insurance<br>- Customer support for claims<br>- Financial advisory services
PolicyBazaar-Top 10 Fintech Startups in India

Founded: 2008
Headquarters: Gurugram
Founders: Yashish Dahiya, Alok Bansal

Overview: PolicyBazaar is an online insurance aggregator that simplifies the process of comparing and buying insurance policies. It offers a wide range of insurance products, including health, life, and vehicle insurance.

Key Features:

  • Comparison of insurance policies
  • Easy online purchase of insurance
  • Customer support for claims
  • Financial advisory services


FoundersNithin Kamath, Nikhil Kamath
Core ServicesDiscount brokerage, trading and investment services
Key Features– Discount brokerage<br>- Kite trading platform<br>- Coin for mutual fund investments<br>- Varsity for educational content
Zerodha-Top 10 Fintech Startups in India

Founded: 2010
Headquarters: Bengaluru
Founders: Nithin Kamath, Nikhil Kamath

Overview: Zerodha is India’s largest retail stockbroker, providing a discount brokerage model. It offers trading and investment services in equities, commodities, and mutual funds through its advanced trading platforms.

Key Features:

  • Discount brokerage
  • Kite trading platform
  • Coin for mutual fund investments
  • Varsity for educational content

6. Cred

FounderKunal Shah
Core ServicesCredit card management and bill payments
Key Features– Credit card bill payments<br>- Rewards for timely payments<br>- Credit score tracking<br>- Access to loans and exclusive offers
Cred-Top 10 Fintech Startups in India

Founded: 2018
Headquarters: Bengaluru
Founder: Kunal Shah

Overview: Cred is a members-only credit card management and bill payment platform that rewards users for timely payments. It also provides access to exclusive offers and experiences.

Key Features:

  • Credit card bill payments
  • Rewards for timely payments
  • Credit score tracking
  • Access to loans and exclusive offers

7. Groww

FoundersLalit Keshre, Harsh Jain, Neeraj Singh, Ishan Bansal
Core ServicesInvestment in mutual funds, stocks, ETFs, gold
Key Features– Mutual funds and stock investments<br>- Gold and ETFs<br>- SIP and one-time investments<br>- Educational resources
Groww-Top 10 Fintech Startups in India

Founded: 2016
Headquarters: Bengaluru
Founders: Lalit Keshre, Harsh Jain, Neeraj Singh, Ishan Bansal

Overview: Groww is an investment platform that allows users to invest in mutual funds, stocks, ETFs, and gold. It aims to simplify the investment process with its user-friendly interface and educational resources.

Key Features:

  • Mutual funds and stock investments
  • Gold and ETFs
  • SIP and one-time investments
  • Educational resources

8. Lendingkart

FoundersHarshvardhan Lunia, Mukul Sachan
Core ServicesBusiness loans for SMEs
Key Features– Unsecured business loans<br>- Quick loan disbursement<br>- Minimal documentation<br>- Credit scoring using big data
Lendingkart-Top 10 Fintech Startups in India

Founded: 2014
Headquarters: Ahmedabad
Founders: Harshvardhan Lunia, Mukul Sachan

Overview: Lendingkart provides quick and hassle-free loans to SMEs using big data analytics and machine learning. It aims to address the credit gap faced by small businesses in India.

Key Features:

  • Unsecured business loans
  • Quick loan disbursement
  • Minimal documentation
  • Credit scoring using big data

9. Pine Labs

FoundersRajul Garg, Tarun Upadhyay
Core ServicesMerchant payment solutions, POS devices
Key Features– POS payment solutions<br>- Merchant commerce platform<br>- Loyalty programs and gift cards<br>- Financing solutions for merchants
Pine Labs-Top 10 Fintech Startups in India

Founded: 1998
Headquarters: Noida
Founders: Rajul Garg, Tarun Upadhyay

Overview: Pine Labs offers merchant payment solutions, including point-of-sale (POS) devices and merchant commerce solutions. It serves a wide range of businesses, from small shops to large retail chains.

Key Features:

  • POS payment solutions
  • Merchant commerce platform
  • Loyalty programs and gift cards
  • Financing solutions for merchants

10. BankBazaar

FoundersAdhil Shetty, Arjun Shetty, Rati Shetty
Core ServicesFinancial product comparison and application
Key Features– Comparison of financial products<br>- Online applications for loans and credit cards<br>- Financial tools and calculators<br>- Credit score checking
BankBazaar-Top 10 Fintech Startups in India

Founded: 2008
Headquarters: Chennai
Founders: Adhil Shetty, Arjun Shetty, Rati Shetty

Overview: BankBazaar is a financial marketplace that allows users to compare and apply for financial products like loans, credit cards, and insurance. It aims to simplify financial decision-making through transparency and ease of access.

Key Features:

  • Comparison of financial products
  • Online applications for loans and credit cards
  • Financial tools and calculators
  • Credit score checking

FAQs about Top 10 Fintech Startups in India

1. What services does Paytm offer?

Paytm offers a wide range of services including mobile wallet, UPI payments, e-commerce through Paytm Mall, banking through Paytm Payments Bank, insurance, and wealth management services.

2. How does Razorpay help businesses?

Razorpay provides an integrated suite of financial services including payment gateway solutions, business banking with RazorpayX, business loans through Razorpay Capital, and payroll and HR solutions.

3. What makes PhonePe popular in India?

PhonePe is popular due to its user-friendly UPI-based payment system, which allows seamless bill payments, money transfers, and online shopping. It also offers insurance, mutual funds, and gold investment options.

4. What kind of insurance products can be compared and purchased on PolicyBazaar?

PolicyBazaar allows users to compare and purchase a variety of insurance products, including health insurance, life insurance, vehicle insurance, and more. It also provides customer support for claims and financial advisory services.

5. Why is Zerodha known as a discount brokerage?

Zerodha is known as a discount brokerage because it offers low-cost trading and investment services. It provides access to equity, commodity, and mutual fund markets with minimal brokerage fees, and features platforms like Kite for trading and Coin for mutual fund investments.

6. What rewards does Cred offer for timely credit card bill payments?

Cred offers various rewards for timely credit card bill payments, including access to exclusive offers, cashback, and special experiences. It also provides credit score tracking and financial products like loans.

7. How does Groww simplify investments for users?

Groww simplifies investments by providing a user-friendly platform for investing in mutual funds, stocks, ETFs, and gold. It offers tools for systematic investment planning (SIP), one-time investments, and educational resources to help users make informed decisions.

8. Who can benefit from Lendingkart’s services?

Small and medium-sized enterprises (SMEs) can benefit from Lendingkart’s services. The company provides unsecured business loans with quick disbursement and minimal documentation, using big data analytics for credit scoring.

9. What types of solutions does Pine Labs provide to merchants?

Pine Labs provides merchant payment solutions including point-of-sale (POS) devices, merchant commerce platforms, loyalty programs, gift cards, and financing solutions for merchants.

10. How can BankBazaar help individuals make financial decisions?

BankBazaar helps individuals make informed financial decisions by allowing them to compare and apply for various financial products such as loans, credit cards, and insurance. It also provides financial tools, calculators, and credit score checking services.

Additional FAQs

11. How do fintech startups contribute to financial inclusion in India?

Fintech startups contribute to financial inclusion by providing accessible and affordable financial services to a wide range of users, including those in underserved and rural areas. They leverage technology to simplify banking, payments, lending, and investment processes.

12. What role does the Indian government play in supporting fintech startups?

The Indian government supports fintech startups through policies and initiatives such as Digital India, Startup India, and regulatory sandboxes. These measures encourage innovation, provide financial assistance, and create a conducive environment for fintech growth.

13. What are the key challenges faced by fintech startups in India?

Key challenges include regulatory compliance, cybersecurity threats, intense competition, customer trust, and technological infrastructure. Despite these challenges, fintech startups continue to innovate and adapt to the dynamic market.

14. How do fintech startups ensure the security of financial transactions?

Fintech startups ensure the security of financial transactions through robust encryption, secure payment gateways, multi-factor authentication, and compliance with regulatory standards. Continuous monitoring and regular audits also help maintain high security standards.

15. What impact has UPI had on the growth of fintech startups in India?

The Unified Payments Interface (UPI) has significantly impacted the growth of fintech startups by providing a seamless and instant payment solution. It has enabled the proliferation of digital payments, reducing reliance on cash and increasing the adoption of fintech services.

16. Are there any fintech startups in India focused on cryptocurrency?

Yes, there are fintech startups in India focused on cryptocurrency, such as CoinDCX and WazirX. These platforms facilitate the trading and investment of various cryptocurrencies, providing users with secure and easy access to digital assets.


The fintech landscape in India is vibrant and rapidly evolving, with startups driving innovation in payments, lending, insurance, and investment. These top 10 fintech startups have leveraged technology to address the unique challenges of the Indian market, contributing to financial inclusion and economic growth. As they continue to scale and innovate, they are set to redefine the future of finance in India.

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