Key Points
- Introduction of TractorsDekho: CarDekho Group, a leading autotech company, has launched TractorsDekho, an online platform dedicated to the agricultural sector, marking its entry into the commercial and agricultural vehicle domain.
- Empowering Farmers: TractorsDekho aims to empower farmers by providing them with essential resources for informed decision-making regarding farm equipment, particularly tractors and related implements.
- Simplifying Decision-making: The platform streamlines the complex process of selecting tractors, connecting buyers, sellers, dealers, and service centers to facilitate easy access to information and services.
- CEO’s Statement: Mayank Jain, CEO of New Auto at CarDekho Group, emphasized the platform’s goal to simplify tractor research for farmers, highlighting its role in demystifying the selection process.
- Comprehensive Hub: TractorsDekho serves as a comprehensive hub, offering detailed information, expert advice, and insights about the tractor industry, addressing a significant gap in the market.
- CarDekho Group’s Background: Founded in 2008, CarDekho Group has become a major player in the automotive online space, with around 60 million monthly active users and a valuation of $1.2 billion.
- Diversification: CarDekho Group has diversified interests across various sectors, including insurtech, fintech, and shared mobility, showcasing its commitment to innovation and expansion.
In a significant move aimed at supporting India’s farming community, CarDekho Group, a prominent autotech company, unveiled its latest venture, TractorsDekho, an innovative online platform dedicated to the agricultural sector. This strategic initiative marks CarDekho’s foray into the commercial and agricultural vehicle domain, with a primary objective of empowering farmers with vital resources for informed decision-making regarding farm equipment.
TractorsDekho has been meticulously crafted to simplify the often intricate process farmers encounter when selecting tractors and related agricultural implements. Acting as a bridge between buyers, sellers, dealers, and service centers, the platform offers a comprehensive network, facilitating seamless access to crucial information and services.
“Recognizing the pivotal role tractors play in the lives of farmers and their struggle with limited information, we are stepping in to streamline their tractor research process by assisting them in identifying the most suitable choice,” remarked Mayank Jain, CEO of New Auto at CarDekho Group. Jain underscored the platform’s mission to demystify the tractor selection process, thereby empowering the agricultural community.
TractorsDekho aims to serve as a one-stop destination for detailed information, expert advice, and industry insights, bridging a notable gap in the current market landscape. “As a comprehensive hub, TractorsDekho provides detailed information, expert advice, and insights about the tractor industry,” affirmed CarDekho.
Established in 2008, CarDekho Group has rapidly emerged as a key player in the automotive online realm, boasting approximately 60 million monthly active users. With a valuation of $1.2 billion, the company has diversified its interests across various sectors, including insurtech with InsuranceDekho, fintech through Rupyy, and shared mobility via Revv.
The robust support extended to CarDekho by prominent investors such as Peak XV (Sequoia), Hillhouse Capital, CapitalG, Ratan Tata Trust, and ESG-focused investment fund Leapfrog, alongside major Indian banks like HDFC Bank, ICICI Bank, and Axis Bank, underscores the company’s venture into the agricultural domain with strong financial and strategic backing.
As CarDekho Group ventures into uncharted territories, its launch of TractorsDekho signifies a significant milestone in its journey towards empowering India’s agricultural sector. With a commitment to innovation and leveraging its expertise in the automotive industry, CarDekho aims to revolutionize the agricultural landscape, offering farmers the tools they need to thrive in an increasingly competitive environment.
